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February Podcast: Part II of Gardening World and Social Media

February 12, 2010

How is the traditional gardening media using Twitter, Facebook and other social media platforms to reach more gardeners? In Part Two of “The Gardening World and Social Media,” Nest in Style moves beyond book publishing and garden shows to gardening magazines and television shows. Part One.

Listen to Steve Aitken, editor of Fine Gardening Magazine, explain how social media is allowing their editors to interact with gardeners nationwide for real-time feedback, among other things.  Hear Joe Lamp’l and Theresa Loe of the upcoming PBS series, “Growing A Greener World.” They describe how social media is providing new ways to reach viewers and deliver content that extends far beyond the actual television program.

To get started, click the orange button on the audio bar to listen. Be patient, takes a couple seconds to load the audio.  Don’t forget: your comments, questions and topics are always welcome (email us at NestInStyle @ gmail.com). Thanks for all the input so far.

And, as always, there’s seasonal folklore from Teresa O’Connor (aka Seasonal Wisdom).  This time, we look at Valentine’s Day and ponder whether this day really is connected with some little-known saints.  Jayme shares a simple Valentine’s Day themed appetizer that’s sure to keep vampires at bay.

Listen to the Interviews

No time to listen to the whole podcast? We won’t take it personally.  Click on the orange buttons below to listen to Jayme Jenkins’s interviews with Steve Aitken and Joe Lamp’l.

Steve Aitken by NestInStyle
Joe Lamp’l and Theresa Loe by NestInStyle

Resources Mentioned

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12 Comments leave one →
  1. February 12, 2010 4:27 pm

    This is probably my favorite podcast yet! So far I’ve listened to Steve’s segment (will have to continue later)… I love the whole idea behind Crowd Sourcing, and have personally experienced what Twitter can do for one’s business! Fine Gardening is SO ahead of the other garden magazines in this area – they don’t just Tweet about their ‘wonderful-ness’ but really engage with all gardeners. I’m curious if their subscription numbers have gone up since they’ve been on Twitter? I would imagine so! (I loved the sound of steaming milk, too…gotta go now and make myself a latte!)….

    • February 14, 2010 11:13 am

      Thanks everybody for the comments!!!

      Joe, We were delighted to have you and Theresa talk about social media and garden television. That’s such great news that “Growing A Greener World” is going national on PBS this May. We all can’t WAIT to see it.

      Rebecca, You are so right… When magazines take the time to interact with readers on Twitter, it’s much more effective than simply acting like a news service. Whether it’s soliciting feedback or contributing to an online conversation, there are lots of ways to get the biggest bang from Twitter. Fine Gardening and a few select others, such as Horticulture Magazine, do an excellent job of using this social media tool correctly.

      Bren, You’re awfully sweet to comment, and we’re delighted you like the podcasts. We agree that social media is a great way to connect with like-minded folks.

      Thanks again for stopping by Nest in Style. We hope you come again! Teresa

    • February 15, 2010 10:41 am

      You hit it right on Rebecca! I loose interest in websites, companies and other media outlets who use Social Media in the traditional sense: push, push, push. Where’s the “social” in that right?

  2. February 12, 2010 6:02 pm

    I LOVE THIS PODCAST…. will share with all my Garden Groups on my network as soon as I am done with the Cleveland Garden SHow this weekend. DID I mention I am sharing updates via Twitter, facebook for those who can’t attend?!

    I can’t begin to tell you how much social media has helped me personally and with my photography career. I hope someone will read this posting and see your podcast and is inspired to share their world so others can be inspired!

    Happy Valentines Day Weekend!

    • February 15, 2010 10:43 am

      You are one who definitely uses SoMe as a way to connect, inspire and inform. Kudos to you Bren. Thanks for listening, commenting, and just being you!

  3. February 12, 2010 8:17 pm

    Thanks for the opportunity to be a part of this show. It was fun. And just to give you a follow-up to where we with our national coverage, since this interview, we’ve received word from APT, that public television stations across the country have picked us up with great enthusiasm. So, chances are we’re going to be in a market within your viewing area. In fact, the response was so positive, APT is featuring our series, Growing a Greener World on the cover of their magazine for May. We’ll keep you posted, through social meeting sites of course!

    • February 15, 2010 10:46 am

      That is so fantastic Joe! And can I just tell you one more time, and probably not the last, that I greatly appreciate your efforts in spreading the word of environmental stewardship, not just gardening, and your attention to the “new” gardener. Best of luck to you and your new PBS show!

  4. February 16, 2010 7:01 am

    Hi Jayme and Teresa,

    Thanks so much for having Joe and I on your show. It was great fun and we really appreciate you spreading the word about Growing A Greener World.

    Also, I just listened to Steve’s interview and it was awesome! Fine Gardening is really ahead of the game by using social media. It really connects people to the magazine and makes them more likely to buy it. We feel like we “know” them.

    Here is an example: My mom said to me the other day that she was worried that Grow Magazine (done by the editors of Fine Gardening) had gone out of print because she could not find it on the news stands. I said, “OH! Let me go ask the editors.” (Like I was best friends with them or something. LOL!)

    I tweeted Michelle Gevais and in 10 minutes had the answer that the next issue would be out soon and how cool it would be. I looked like a rock star to my mom! But it was all social media!

    Fun stuff and great interviews!

    • February 16, 2010 8:48 am

      No, thank you Theresa for allowing us to interview with Joe at the show. You always have great information to share. What a fantastic example of how social media can deliver valuable information in a short period of time from people you would never meet otherwise. Thanks for the nice comments!

  5. February 16, 2010 9:25 am

    Theresa,

    Yes! Those are great examples of social media at work…

    Thanks again for your support of Nest in Style, and we look forward to lots of entertaining and informative TV episodes coming to our PBS stations very soon.

    All the best,
    Teresa

  6. February 20, 2010 8:33 pm

    Great post…

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  1. Our Interview on the Nest in Style Podcast – Living Homegrown

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